a cult of personality

A cult of personality is a term often used in occupations surrounding advertising and media, and the business world. It is referring to an individual who uses mass media, propaganda or other similar methods in order to create an idealized or heroic public image through flattery and praise. A cult of personality is similar to hero worship, where they praise someone relentlessly in order to sell something, similar to a cult who tend to worship the cult leader, or hero.