laying it on thick

To be laying it on thick means to exaggerate or overstate praise, excuses or even blame. This is the phrase used when someone is speaking about something about exaggerating the details and wording consistently. If someone is laying it on thick, they are using wording which seems unnecessary in how much blame, consideration, praise, or excuses they seem to be using. A person who lays it on thick also continues to talk about something over and over again when saying it once would have been sufficient.